The true value of Marketing talent
What strong marketing talent expects has changed. Find out what it takes to attract them.
Are you struggling to benchmark salaries or attract top talent?
Marketing teams are being asked to do more, often with less. Roles are stretching and expectations continue to rise.
The market remains competitive. Demand is strong, and what it takes to secure the right person is not always clear.
This guide sets out what we are seeing, so you can make informed decisions and hire with confidence.
What’s inside the our booklet?
- Market Insight: What’s shaping marketing teams and hiring.
- Salary Benchmarks: Current pay across roles and levels.
- Hiring Trends: Where demand is rising and where it’s slowing.
- Skills Demand: The continued focus on digital and performance.
- Team Structure: How roles and responsibilities are shifting.
- Candidate Behaviour: How people are moving and what they expect.
- Employer Brand: Why EVP matters more in a competitive market.
- AI & Change: How new technology is influencing roles and teams.
How AI is affecting Marketing roles, skills and pay?
AI is part of almost every conversation and the promise is clear. The reality is less so. Most organisations are still working out how to make it useful. Find out:
- How AI is starting to change the work.
- What’s happening to roles as expectations stretch.
- Where demand is building across marketing teams.
- What AI is taking on, and what still relies on judgement.
- Why certain skills are becoming more valuable.
- How leadership roles are starting to shift.
