The opportunity you've been waiting for
A well-established, values-driven FMCG brand is growing internationally and needs someone to make sure its identity travels as well as its products do.
This is a brand role with real scope. You will lead campaign and content development across Brand Markets, build the frameworks that govern how the brand shows up in Developing and Trading Markets, and work closely with Export Sales to make sure commercial ambition and brand integrity stay aligned. You will have sign-off authority across digital, social, packaging and marketing standards globally.
It is the kind of role where what you build today becomes the infrastructure the business relies on tomorrow.
How you'll make your mark
- Translate global brand strategy into market-level activation, leading campaigns and content development in Brand Markets end-to-end
- Design scalable frameworks and guardrails that allow Developing and Trading Markets to execute consistently and independently
- Own brand integrity, positioning and messaging across all international touchpoints
- Provide guidance and sign-off on digital, social, packaging and marketing standards to maintain a premium, coherent brand globally
- Work closely with the Marketing Director and Export Sales to align brand activity with international commercial priorities
- Build the tools, assets and standards that allow markets to move faster without compromising quality
What's in it for you
- Direct line to the Marketing Director with visibility across the senior leadership team
- Genuine strategic ownership across an international brand portfolio
- A business that has grown its international footprint deliberately, with further expansion planned
A bit more about this company
Our partner is one of the UK's most respected names in FMCG. It is a heritage brand with a clear values-led identity, a premium positioning and a growing international presence across both established and developing markets. The business operates with a lean, commercially focused team and takes its brand seriously enough to invest in doing it properly. This role has been created to bring dedicated international brand leadership to a function that is ready to scale.
Denholm's take
What makes this role stand out is the combination of genuine strategic ownership and real commercial stakes. You are building the frameworks that will govern how this brand grows internationally, with the backing of a Marketing Director who understands why brand rigour matters.
The business has the credentials. The ambition is clear. If you have multi-market brand experience and want a role where what you build actually holds, we would like to hear from you.
Get in touch for a confidential conversation.
