The opportunity you've been waiting for
Cobry knows what good content looks like. They've built the strategy, established the voice, and seen it work. What they need now is someone to take full ownership and build a content engine that drives real traffic, engagement, and pipeline. Hands-on. High-impact. Genuinely yours to run.
You will be embedded in the team, working closely with sales, leadership, and subject matter experts to create content that is insightful, differentiated, and commercially impactful.
How you'll make your mark
1. SEO & Blog Growth
- Own and execute Cobry’s SEO strategy (“Eat Their Lunch” approach)
- Use tools like Ahrefs to identify high-performing competitor content
- Create high-quality, insight-led blog content that outperforms competitors
- Optimise content for search intent, rankings, and engagement
- Track keyword performance and organic traffic growth
2. LinkedIn & Content Enablement
- Manage Cobry’s LinkedIn presence (company page + team amplification)
- Coach internal team members to create authentic, high-performing posts
- Run fortnightly content sessions with employees
- Repurpose blog content into social formats
- Contribute to a consistent posting cadence and strong brand voice
3. Measurement & Reporting
- Build and maintain a Looker Studio dashboard (GA4, HubSpot, SEO data)
- Track performance across: Reach (traffic, impressions), Engagement (time on page, interactions), Conversion (leads, pipeline)
- Produce monthly content performance reports, quarterly content and strategy reviews
- Conduct quarterly content audits (audience + content type alignment)
4. Growth Experiments & Campaigns
Beyond core content, you’ll have the freedom to test and scale new growth initiatives, such as:
- Webinars and virtual events
- In-person events and roundtables
- Campaign launches and content series
- Partnerships and co-marketing opportunities
- Video content and YouTube experimentation
Essential skills and experience
- Exceptional writing ability (clear, engaging, non-corporate tone)
- Strong understanding of SEO fundamentals (keywords, SERPs, intent)
- Actively embraces and applies AI within the marketing function (e.g. content creation, research, workflow automation), using emerging tools (such as Claude) to drive efficiency, insight, and performance
- Ability to work autonomously in a fast-paced environment
- Commercial awareness – understands how content drives pipeline
Preferred
- Experience using tools such as Ahrefs, GA4, HubSpot
- Active personal presence on LinkedIn or other platforms
- Interest in cloud technology, AI, or SaaS
- Comfortable appearing in video content (nice-to-have)
What's in it for you
- 4-day working week (Monday to Thursday)
- Remote-first with no obligation to visit the office
- Performance-related pay bonus
- Private medical insurance (Vitality)
- Enhanced pension contributions
- Floating bank holidays
- Continuous professional development support
- Cycle to Work and Love Electric Car schemes
- Calm subscription, Cobry Book Club (two books a month), Dear Green tea and coffee quarterly, and WFH setup support
A bit more about Cobry
Cobry is a fast-growing Google Cloud powerhouse, specialising in Workspace, AI, and Data Analytics. We’ve built our reputation on high-impact, distinctive marketing that cuts through the B2B noise via LinkedIn, YouTube, and strategic SEO. Our approach is rooted in authentic storytelling and a defiant point of view, translating complex cloud architecture into human narratives. We are scaling a content engine designed to command authority, spark inbound growth, and foster a loyal community of decision-makers and technical implementers alike.
Denholm's take
Cobry have done the hard work of building a brand worth caring about. They know what good content looks like and they want someone who does too.
The four-day week and remote-first setup are real, and the benefits package is one of the more thoughtful ones we see at this level. For a content marketer who wants ownership and impact without the corporate overhead, this is a strong fit.
Get in touch for a confidential conversation.
